Our Approach

The wolf is nature’s fundamental regulator, giving back to the earth, just as much as it takes.

Designed to be exceptionally functional, adaptive and resilient, the wolf is also highly skilled in the pursuit, taking advantage of their natural terrain, allowing them to seize opportunities that their prey would never consider.

We realized there were few functional, adaptive and resilient options when it came to providing the ultimate in base layer performance.

So we approached the challenge like the wolf. Regulate moisture and cold. Provide an unrealized advantage. All while reducing our impact on our environment.

We considered how you move, how you breathe and how you sweat, always staying two steps ahead.

In doing so, we developed the softest, warmest and most technically functional merino wool base layering system ever created.

From using organic materials and designing our base layers with sustainable Merino wool, to our compostable packaging, we’ve crafted durable gear that goes the distance while keeping our environment in mind.

Functional, adaptive, resilient. Like a wolf in sheep’s clothing, you never saw this coming.

Woolf Merino

Woolf Merino

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