Insights

Shredding the misconception: The buttery soft truth about Merino wool.

Shredding the misconception: The buttery soft truth about Merino wool.

Woolf Merino shatters the myth of wool itchiness, with an ultra-buttery soft touch.  more

The secret to shredding longer with your friends: warmth.

The secret to shredding longer with your friends: warmth.

Ride longer, ride stronger – that's the secret to epic adventures with your crew. Woolf Merino, your ultimate base la... more

What makes a great balaclava? - The art of comfort and functionality.

What makes a great balaclava? - The art of comfort and functionality.

Unmask the secret to winter bliss with the ultimate balaclava. We redefine what it means to stay warm and dry in the ... more

Woolf Merino base layer

IYKYK. Why Merino wool crushes cotton and synthetics as a base layer.

When it's about hitting the mountains, Merino wool outshines cotton and synthetics as the ultimate base layer. With ... more

Harnessing the power of anti-microbial apparel: A sustainable solution for the environment.

Harnessing the power of anti-microbial apparel: A sustainable solution for the environment.

In the pursuit of a greener future, it is crucial for the apparel industry to prioritize sustainability at every step... more

Rethinking packaging: Woolf Merino's commitment to sustainable apparel.

Rethinking packaging: Woolf Merino's commitment to sustainable apparel.

Woolf Merino is leading the way in reimagining packaging practices in the apparel industry. By urging the adoption of... more